Our Mission Statement
“Commitment to Excellence through Qualified People Serving Your Individual Needs”
The Assurance horse feed line is manufactured by Farmers Mill & Elevator. The mill is located in Castle Rock, Minnesota, between the Mississippi and Minnesota Rivers, surrounded by some of the Midwest’s finest cropland.
The business has been a family tradition for over 70 years and is now in the third generation. This is a special kind of feed company because it’s run by a special kind of man. For more than 50 years, livestock producers, horse owners and retail dealers have been buying feed and giving their trust to Joe Auge.
Joe has earned that trust because of establishing relationships based on quality, service, integrity and dependability; and, solidified by providing superior feeds. This is why Joe Auge went the extra mile to formulate his line of Assurance™ Horse Feed. Just checking feed ingredients wasn’t nearly good enough for Joe and his son Joe Jr. They went to Bluegrass Country to talk to the PhD equine nutritionists at Kentucky Equine Research, the premier authority on horse nutrition. Because of their sound reputation and thorough research discipline, it was easy for them to select KER to formulate their horse feed line and provide continuing training for their employees.
Every bag of Assurance Horse Feed you buy contains two important features; the satisfaction of knowing that your horse or horses will be receiving nutrition based on KER’s best and latest research and Joe’s guarantee of superior quality. That’s why every ingredient is tested and retested. It’s why oats aren’t just cleaned; they’re triple-cleaned to eliminate dust and foreign material. If a feed is going to carry the Auge’s brand, it better be the best available. Guaranteed.
Our salesmen are not just salesmen; they are skilled in equine nutrition and equine well being. They attend annual training seminars conducted by the PhD equine nutritionists and veterinarians at Kentucky Equine Research. KER provides continued training with weekly E-updates on equine nutrition and horse health. Our salesmen don’t sell feed. They make recommendations for your horse's nutrition, based on years of experience and KER training.
Kimberlee Brown, Equine Specialist, has been involved in the Equine business for over 25 years. She has been involved with a wide variety of disciplines and breeds from Pleasure to Barrel racing, Saddle-seat to Halter. Currently she and her husband, Michael, own and operate Eagle Ridge Farm, stand 4 Stallions and specialize in raising and showing World, Res World and Congress Champion AQHA and APHA Halter horses. She also competes in Barrel Racing and Speed Events. Her deep understanding of horses from conception to competing makes her a valued asset when evaluating feeding and nutritional plans.
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